Ela Villarreal is a New York–based designer collaborating with artists, independent designers, and brands in fashion and hospitality. The studio approaches each project as a dialogue between concept and form, combining research, strategy, and aesthetics to create work that feels intentional and enduring. With a focus on clarity, tactility, and narrative, the practice moves fluidly between printed and digital matter—crafting identities, shaping editorial objects, and building visual systems that resonate. Every collaboration is grounded in the belief that design is not decoration, but a way of distilling complexity into meaningful, lasting experiences.
Ela Villarreal is a New York–based designer collaborating with artists, independent designers, and brands in fashion and hospitality. The studio approaches each project as a dialogue between concept and form, combining research, strategy, and aesthetics to create work that feels intentional and enduring. With a focus on clarity, tactility, and narrative, the practice moves fluidly between printed and digital matter—crafting identities, shaping editorial objects, and building visual systems. Every collaboration is grounded in the belief that design is not decoration, but a way of distilling complexity into meaningful, lasting experiences.
SERVICES
graphic design
creative direction
web design
visual identity design
book design
packaging design
direction of photography
brand strategy
EXPANSION INTO INTERIORS
The studio is now expanding into interior design, bringing the same emphasis on clarity, tactility, and narrative into three-dimensional space. Currently studying Interior Design at Parsons, Ela is deepening her practice with a focus on how environments can embody the same harmony and intentionality as visual identities. This evolution reflects a broader vision: creating holistic experiences where brand and space are inseparable, and where design shapes not only what we see, but how we feel within it.
The studio is now expanding into interior design, bringing the same emphasis on clarity, tactility, and narrative into three-dimensional space. Currently studying Interior Design at Parsons, Ela is deepening her practice with a focus on how environments can embody the same harmony and intentionality as visual identities. This evolution reflects a broader vision: creating holistic experiences where brand and space are inseparable, and where design shapes not only what we see, but how we feel within it.